-
POINT
Really effective for coloring
light hair! -
POINT
Formulated to prevent color fade during rinsing when used immediately after coloring hair.
-
POINT
The foaming emulsion colors
your hair evenly! -
POINT
Contains Two Types of Oil.
Making Your Hair Shiny and
Smooth!
Hoyu is NO.1* for hair color in Japan!
Date source: INTAGE SRI(Accumulated Japan market share date from
Jan.1996-Dec.2016 sales bese)
INTAGE SRI+(Accumulated Japan market share date from Jan.2017-Dec.2023
sales bese)
Recommended products on sale in Japan now.
Vivid coloring for light hair
MAKE UP
COLOR
Quasi-drug
Content:40g+88mL Includes post-coloring shampoo 12mL Serum 5mL 13COLORS
FEATURES
Perfect bleaching before coloring
BASE
UP
BLEACH
Quasi-drug
Content:36g+72mL+23g
Hair Treatment 8mL 1COLOR
FEATURES
-
POINT
For creating a base color for
your transparent hair colorImage of Color Result
Please check the coloring progress to adjust
the shade of your hair to a desired tone.- ・The colors may look differ from the actual ones depending on your monitor settings.
- ・The color result may vary depending on your hair color before coloring, hair damage level, hair type, room temperature and developing time. When using, please check the bleaching progress.
- ・It is difficult to lighten the color of dark colored hair. The color result may turn out an unexpected shade or uneven color if hair has already been colored with hair color or hair manicure etc.
-
POINT
Aftercare with Treatment!
-
POINT
Contains Three Types of Oils.
Making Your Hair Silky and
Smooth!
Vivid color for light hair!
Color Cream
Cosmetics
Content:140g 5COLORS
FEATURES
-
POINT
Apply only to the part of your
hair desired! -
POINT
Control your own
color arrangements and
individual style! -
POINT
Contains argan oil*.
Shiny and Smooth Hair!
I need my hair black!
TONE DOWN
COLOR
Quasi-drug
Content:32g+96mL Serum 5mL
3COLORS
FEATURES
-
POINT
The foaming mixture will
return even color to your hair! -
POINT
You can make your hair color
lighter again the next time you color it! -
POINT
Contains Two Types of Oil.
Making Your Hair Shiny and
Smooth!
I Wanna Enjoy Vivid Color for Just 1 Day!
1DAY CRAZY!
Cosmetics
FEATURES
-
POINT
Instant Coloring,
No Bleach Required!
Pearly Shine Result!
Temporary Spray Type,
Washable with Shampoo!