Barbara’s Wholesome and Delicious Cereals and Snacks

HAPPY is the new healthy.

You want to feel good. And you know that what you eat is directly connected to that. But there’s a whole lot more to the equation.

At Barbara’s®, we’re all about making it easier for you to make better choices. So that you can free up time for the people and things that truly give you joy.

Puffins Original learn more
Cheese Puffs Original learn more
Multigrain Spoonfuls learn more
Peanut Butter Puffins Cereal learn more
Organic Corn Flakes learn more
Cheese Puffs Baked Original learn more
Morning Oat Crunch Original learn more
Barbara's Shredded Wheat Cereal Box learn more
Meet the whole(some) bunch
Barbara's cereal boxes

Our secret ingredient is YUM.

At Barbara’s, wholesome and Non-GMO Project Verified is a given—because we take your health seriously. At the same time, we always prioritize flavor AND fun! Take a bite and taste for yourself!

check out the choices
Puffins cereal boxes

Greet the day with a GRIN.

Cereal that kids love AND that’s good for them? That’s Puffins® Cereal, our beloved signature brand that makes everyone happy. Which means mornings just got a lot smoother. You’re welcome!

find your flavor
Faterh and Daughter eating Barbaras Cereal
Faterh and Daughter eating Barbaras Cereal
Faterh and Daughter eating Barbaras Cereal
Faterh and Daughter eating Barbaras Cereal
Barbara's cheese puffs varieties

Live. Laugh. SNACK!

Our super yummy cheese puffs give you all the snacking satisfaction with none of the yucky artificial stuff. The feel-good snack attack, in five fun flavors.

go for the cheese

Since 1971, Barbara’s has been following one simple goal – create wholesome food that tastes delicious. We go back to the basics and use wholesome ingredients that you can feel confident your family will love. We are Barbara’s. And we believe in better.